Jim Smeeding, RPh, MBA - President and Managing Director
Jim has 25 + years of experience in clinical and administrative roles coupled with an MBA in pharmaceutical marketing. He is active on a national and state level in many pharmaceutical organizations, and is an expert on the formulary approval process within Managed Care systems. Jim is also associate director of the Center for Pharmacoeconomic Studies at the University of Texas in Austin, TX. Jim has consulted in Pharmacoeconomics and innovative marketing programs with a large number of leading pharmaceutical companies.

Rich Brook, MS, MBA - Vice President, Business Development
Rich has over 20 years in healthcare industry management and consulting. He has managed Medical and Health Economic Educational Programs, Convention Activities, and promotional product support both as an employee and consultant. He has developed, designed, and implemented programs to capture and market structured data from medical enterprises and clinical researchers. He managed the daily operation of a PBM's formulary programs and was instrumental in the development and implementation of over 20 custom formularies, including the companies first closed formulary. Richard's worked with state and federal agencies refining the DRG system; developing the RUGS system--part of the US Federal Long Term Care Minimum Data Set (MDS); and developing a mental health classification and reimbursement system. Rich has a variety of therapeutic experience for both marketed and developmental products and holds several degrees from Rensselaer Polytechnic Institute including a MS in Operations Research and Statistics, a MBA in Health Systems Finance, and a BS in MIS.